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"The Dress: Roman Originals co-founder Peter Christodoulou on how viral image left company sitting pretty"

We especially love these breezy maxi dresses for beach weddings, garden weddings, and any summer wedding where a bit of preppy pattern style is welcomed

This started as a campaign on Instagram in August 2015 where women over 30 wore everything on a journalists list of inappropriate items for 30+ women (including leopard print, short dresses and oversized sunglasses

In an accompanying book to the exhibition, Little Black Dress: A Radical Fashion, Georgina Ripley suggests it's down to the Royals

Tailored from a premium tulle overlay, this sleeveless dress features a supportive ruched sweetheart bodice paired with elegant thick shoulder straps for comfort and grace

After going back and forth for several reasons, I decided to go ahead and try purchasing it