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[7] Ben Fischer of the New York Business Journal reported that interest in the first BuzzFeed article about the dress exhibited vertical growth instead of the typical bell curve of a viral phenomenon, leading BuzzFeed to assign two editorial teams to generate additional articles about the dress to drive ad revenue, [23] and, by 1 March, the original BuzzFeed article had received over 37 million views

Deep square shape neckline

Pre-designed, 100% as shown

And that doesnt mean theyre delicate by any means

I just wouldnt wear them in combination with a maxi dress as there is no point to it

As the photographer, Bleasdale owned the copyright, but at first she was neither consulted nor credited by McNeill or Buzzfeed