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Her left paw has been embroidered in gold thread to indicate Her Majesty’s lifetime
Appearing in a variety of books and marketing campaigns
Each bear is individually numbered as part of a limited edition of 1948pcs and has a Certificate of Authenticity
in the centre of which is a detailed 24 carat gold-plated pendant embellished with the iconic Merrythought wishbone
This celebrated character would thereafter always be known as 'Cheeky Bear'
Cheeky Bear BLACKFRIDAY25 Her left paw has beenCreated in 1955 by accomplished designer, Jean Barber, this cheerful character appeared in that years trials book, simply named Teddy T. Legend has it that at The British Industries Fair in the same year, attended by Queen Elizabeth II, Her Late Majesty was introduced to the new 'Teddy T', and subsequently exclaimed 'what a cheeky little bear!'. This celebrated character would thereafter always be known as 'Cheeky Bear', and debuted as the new bear of