First, the +1 often draws us multiple lands, which helps us work our way up to 13 cards in hand to win with Triskaidekaphile
Clones, copies and having more than one of in a singleton format will always speak to me, and clearly speaks to others, or Sakashima of a Thousand Faces would see less play
You can ensure it and build around it, which is a lot of fun to dig into
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Her treasure generation is easy to abuse, and turning five treasures into a game-warping dragon is trivial to execute when building around the ability
This gives you a huge advantage in battle, and with the right tactics, it will leave your opponents guessing