Maui Half Shark lets you get a lore engine going with his loop of recovering Action cards and then playing them for profit
That once-a-turn free equip is great to see too
As such, card draw, removal, and two-for-ones are the name of the game
Most of the time cards that have it end up having to be watered down or costed up dramatically, because when you don't do that then players have a tendency to die
The Green one is a 4-drop, "equip" that will let your equipped Durnan make mana equal to its power, which helps cast the creature you just exiled
Now, if you want to do something incredibly innovative with your custom card, like introducing a custom frame or weaving together text and image like some Secret Lairs do, Photoshop/Gimp is likely the way to go