Lurrus specifically and companions in general almost immediately broke the game, dominating quite literally every format in existence until Wizards was forced to take the unprecedented step of errata'ing the entire mechanic by essentially adding a three-mana tax to companions
The best way to phrase it overall is that you want as many enablers as you can play that will work with 3-6 threats
Each pack is filled with high-value pulls, including rares, mythic rares, and exclusive card treatments that elevate your collection to the next level
Sure, if this stays in play for three or so turns then it is going to dominate the game but lots of cards fit that bill
(Yeah, yeah "unmorphed" isn't really a term
Often, having a fun first-time experience encourages players to return to your store again for more events