a Secret Lair card doesnt need to look like a regular Magic spell, allowing artists to stretch their creative wings
Just imagine playing mama emrakul and getting a free Ulamog, the Ceaseless Hunger or Ulamog, the Infinite Gyre
It was just another deck in the format, and was a pretty big underdog to decks with a lot of interaction (Jund, Abzan, etc.)
He thought to himself, What if I could build a deck that utilized both of these cards as win conditions, and actually make those win conditions consistent? His idea took off with a start, building what was considered one of the first ever Mono Black Control decks in the newer Modern format
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It needed to have a certain feel, and we wanted effects that would influence the game