When a character quests, it immediately earns you a certain amount of Lore points, indicated on the card (look for a number of lore symbols on the card)
Tropical Breeze One of the most interesting cards in the set is the Tropical Breeze, which was created specifically for this tournament
As if that wasnt enough, however, Tales of Middle-earth has even more to compel players to open packs: value
It is restricted in Vintage and banned in Legacy
however, this dude will one shot you (which can be set up in one turn with Celebi Prime) with either 1 Prize taken and a PlusPower, or 2 Prizes onward meaning he can sometimes take two Terrakion off ya before you wipe em out in a mono Terrakion deck (with the probable help of Catcher), evening out the prize field
For more information on those treatments, check out the Collecting Kamigawa: Neon Dynasty article