To put it mildly, he attracts a lot of attention, and is therefore routinely hated off the table
In a game where players are often looking for more ways to add cards to their hands, the double whammy that Heffalumps and Woozles offers can be a very useful one
Its a creature, so its vulnerable to popular removal, and it requires a way to gain haste or time to let summoning sickness wear off
He is typically better in the agro decks than Hooligan, more so than a single power upgrade might suggest as it transforms it into a vastly more relevant thing to have on the board
Princess Sarah is deployed on the field as a Light Element card
Besides, this gives you an enchantment for delirium and a cantrip on layaway for Sphinxs Tutelage