After being cast, each Battle card will enter the battlefield with a number of Defense Counters on it
Despite having a good reprint a few years prior in Modern Masters 2015 , this meant Emrakul was still dying for another printing, and thankfully Ultimate Masters delivered to competitive players everywhere
A 3-mana enchantment that doesnt impact the board has its weaknesses, but the reliable counter distribution outweighs them
There are plenty of ways that Wizards could support stores in a more obvious financial way, but that's not what's happening
I personally think that this is very difficult to do in Pokmon, and I prefer to have multiple copies of cards that I feel are important to the game, such as Rare Candy, Professor Juniper, Ultra Ball, and the like
They have to make a pretty significant sacrifice to make this happen