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Well, generally the location itself or the characters there will gain an additional benefit from being at a location. Think of locations in this way like mini-combos within your deck

If your deck consists solely of Amber Ink, you cannot include Pascal, Garden Chameleon, as it also requires Amethyst Ink

In Magic: The Gathering Limited terms, high-cost inkable characters are like land/bomb split cards

So to sum up: Locations have an ink cost

They'll also allow us to visit our favorite Disney locations, from Pride Rock to Maleficent's Castle, and progress the game's story, as we see characters explore the mysterious Inklands

This gives you the chance to play two cards for one, which is incredible early in the game