And while Magic is no stranger to unbalanced cards, they've also made great strides in making the game less complex and easier to digest for new players as well as keeping cards readable as the rules change
Adding extras like foil stamping or window cut-outs can enhance branding
Oh, and one of the most valuable, too
You could also consider having two Eevee cards and running both a Vaporeon and a Glaceon ex, giving you a huge amount of flexibility at the cost of Trainer support.
Old favorites like Emberheart Challenger and Screaming Nemesis have been joined by Nova Hellkite for a deck that looks to hit hard and fast, but will crumble if the game goes long
Truth be told, you will most likely be using these two to clone other people's stuff, as your own pickings are kinda terrible in comparison to that Pathrazor of Ulamog the Golgari guy just dropped on turn 4 or the Akroma the angel deck just cheated out on turn 3