These range from such achievements as creating really awesome cinematic trailers to advertise their games, to (perhaps at risk of using the word flippantly) simply, creating a whole new super-cool game product to market to their players
That said, the art and the Phyrexian treatment are just plain awesome
On the downside, ranked drafts for that set won't be available the entire 90 days
Fallout Set Review Red Rose, Cutthroat Raider by Zezhou Chen White | Blue | Black | Red | Green | Artifacts & Lands | Allied & Shards | Enemy & Wedges | cEDH | Reprints Hanging Out at the Wayward Hey friends
Packs have a theme which is named, with a special card to show which one youve found
It also runs lands that can produce multiple mana like Gaea's Cradle and Nykthos, Shrine to Nyx to take advantage of Derevi's untap ability