It was already rising before everyone started talking about Premodern, and the new attention just accelerated that trend
Ive been playing MtG for over 10 years as my favorite TCG but never saw anything lile this
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Your opponent cannot do anything during your turn unless you force them to do something through a card effect (discarding something, something is knocked out, etc.) This means that there's no "trap" mechanics or sneaky plays, just straightforward turn by turn action
And then there are some that are rare because of both facets
It made them unique, and both hard to answer (indestructible) and easy (target for removal what gives them devotion)