Its overloaded effect is insane, and exactly what you need to maximize other, cheaper goad effects
It isnt the only Lord in this set though, thanks to Grafted Butcher also giving +1/+1 to other Phyrexians and giving them menace until the end of the turn
Hugo Kupka (Bruse Tarl, Boorish Herder) Rating: 7/10 Immediately granting double strike and lifelink is already a powerful ability, but you then get to keep doing this each turn you attack with Bruse Tarl, Boorish Herder
My Lyra list, last I looked, was split between playing the Angel creatures I wanted to play, and making tokens
It'll explain what to do nextbut the short version is that you label yourself in a certain Commander deck power band, and then you enter a room with many others of the same band
Now you don't have to run a dedicated Naya-big guy deck for this to matter